Project Corporate and Digital Communications

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For an assignment for CIM (Chartered Institute of Marketing, UK), I was tasked to develop a corporate and digital Communications strategy.

Prior to the launch of a new product in corporate, there was a need to enhance the online presence of the brand to ensure that its image and identity were effectively communicated to external stakeholders.

I was tasked with recommending areas for improvement in the brand's online presence to maintain a positive brand image and identity leading up to the project launch. case study communication management

1. Product Recall Management: Established a crisis response process, including a dedicated landing page, internal communications, and a stakeholder engagement strategy to ensure swift action in case of a product recall.
2. Corporate Reputation through Topical Leadership: Developed a proactive communication strategy to address the circular economy, focusing on transparency and leadership in sustainability.
3. Environmental CSR Initiatives: Recommended a budget for the first year to foster long-term partnerships with green organizations, enhancing the brand's environmental credibility.
4. Employee Engagement and Brand Ambassadorship: Suggested policies for employee advocacy, including social media guidelines and an environmental policy to empower employees as brand ambassadors.
5. Online Product Reviews Management: Proposed the engagement of an agency to monitor the top three review sites continuously post-launch, ensuring timely adjustments to content based on customer feedback and sentiment analysis. temporary help with communication

A comprehensive blueprint was prepared before the project roll-out, aligning with the brand's values and ensuring a cohesive online presence that supports its identity and image. communication crisis

The process underscored the importance of proactive planning and strategic communication in building a strong online presence. By addressing potential challenges and leveraging stakeholder engagement, the brand is better positioned to maintain a positive image and effectively manage its reputation during the project launch. Future initiatives could benefit from even more robust stakeholder feedback mechanisms to further refine communication strategies