Grow Your Business with Sit4Biz MEA FZE

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As the head of B2B sales and marketing for Canon in Africa, I was tasked during 16 months with driving growth, profitability, and market share across 44 countries.

Your key objectives were to:

• Define and implement annual B2B sales and marketing objectives and pricing strategy for 44 countries
• Manage a team of 24 professionals across sales, marketing, and business development
• Establish Canon as the #1 brand in copiers and large format printers in Africa

• Grew B2B sales by 17% ($50M) by selling more products to more countries through more partners
• Turned the business unit from loss into profit in the first 6 months
• Implemented a new type of in-country direct sales organization and trained the team in solution selling through a vertical consultancy approach based on sector-related white papers, internal process mapping, and fleet optimization
• Established the Canon B2B brand in Africa from an underdog position through branding campaigns, a clear CVP, and an aligned brand strategy with internal stakeholders
• Created a culture of continuous improvement based on newly defined business requirements and deliverables for industry, market, technology, and stakeholders (e.g. Marketing budget)
• Increased employee engagement to 95% through leveraging an elevated innovation culture, work/life balance messaging, and succession planning
• Rolled out a competency-based channel partner program managing targets, rebates, marketing investments, certified trainings, and service level agreements disseminated to 66 African business partners (quarterly reviewed)
• Generated 30% new business from Managed Print services to reputed corporate brands as turnkey solution contracts and presence on e-commerce platforms

• Achieved #1 market share in copiers and large format printers in Africa
• Turned the business unit profitable within 6 months
• Grew B2B sales by 17% ($50M)
• Established Canon as a leading B2B brand in Africa
• Increased employee engagement to 95%
• Generated 30% new business from Managed Print services

My ability to define and execute a comprehensive B2B sales and marketing strategy, build high-performing teams, drive innovation, and deliver tangible results demonstrates your value as a strategic leader capable of transforming businesses and achieving ambitious goals in complex, competitive markets